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I'm Stuart Carpenter and I established
Copley Motorcars in 1995. I had been working for other luxury and sportscar
dealers in Boston since 1986 and had become totally disenchanted with how these
dealerships were being operated. The sales games were the rule of the day...back
and forth to the manager to get a deal done, grind out the last penny from the
customer, pressure-pressure-pressure and no goodwill after delivery. In short,
every situation was a negotiation with the dealer. I couldn't and wouldn't do
business in that manner.
As the owner and operator of Copley
Motorcars, my approach to what is usually a difficult process for both dealer
and customer is simple: offer an exceptional product, price it correctly, and
make the transaction as easy and enjoyable as possible. As I quite often say,
"It's not hard to be nice to the customer." Since you are dealing with the
principal, (me!), there is no back and forth to the manager. If a deal can get
done, it will get done... in just a few minutes time, in a peaceful and relaxed
environment. As the owner, I am the sales department, the finance and leasing
department, and the complaint department. Because I wear all the hats, you are
assured that things will get done to your satisfaction.
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